Tutti i tool per riconoscere i veri influencer su Instagram
Il fashion influencer marketing è ormai una realtà consolidata. Purtroppo però accanto ai veri influencers che hanno coltivato una community di appassionati, ci sono tantissimi furbetti. Questi "finti influencers" hanno acquistato followers falsi su Instagram alimentando la rovina dell'influencer marketing.
Se sei un'azienda e vuoi affidare la comunicazione di un tuo progetto a degli influencers, sicuramente vorrai sapere chi ha dei followers falsi su Instagram.
Influencers: come scoprire chi ha acquistato followers falsi su Instagram
Sei pronto a conoscere i due strumenti efficaci per analizzare un profilo e scoprire quanti dei suoi followers sono reali e se ha acquistato followers falsi su Instagram?
Da poco è nato un nuovo tool per analizzare i profili Instagram e scoprire chi ha acquistato followers falsi: IGaudit. Il programma è stato lanciato a Gennaio 2018 e in pochissimi mesi ha raggiunto un numero di visite elevatissimo, oltre a diventare argomento di dibattito in moltissime stories.
Dopo aver selezionato il profilo Instagram, IGaudit prende in esame un campione di 200 followers casuali restituendo poi all'utente la percentuale di followers falsi su Instagram.
Proprio perchè IG audit esamina un campione random, se si ripete più volte l'operazione la percentuale di followers falsi di un profilo Instagram potrà leggermente variare.
Per decretare se un profilo ha acquistato followers falsi su Instagram, IGaudit incrocia diversi parametri: il rapporto tra follower e following, il numero di post pubblicati, le interazioni, il nome ad esempio.
Fino a poco tempo fa invece, l'unico strumento per riconoscere un vero Influencer era Social Blade, un tool in grado di fornire un resoconto delle statistiche di ogni profilo Instagram.
Quando esamini un profilo su Social Blade ci sono due dati importanti di cui tenere conto:
-la colonna dedicata ai Followers acquisiti giornalmente, nelle Instagram Stats Summary;
-il grafico dei Followers Totali acquisiti nel tempo.
Questi due dati sono mlto importanti e ci faranno capire chi ha comprato followers falsi su instagram.
Di solito chi acquista followers falsi su Instagram lo fa in maniera massiccia in quanto i siti che vendono questi servizi partono da pacchetti di almeno 1000 nuovi seguaci.
Quindi se un profilo ha una crescita omogenea e costante molto probabilmente sarà reale. Invece se un profilo ha avuto una crescita improvvisa o irregolare, faremo bene a essere sospettosi, perché molto probabilmente avrà comprato dei followers falsi su Instagram.
Adesso anche tu sei a conoscenza dei metodi per capire quali profili sono genuini e chi invece ha comprato followers finti su Instagram.
I was wearing:
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Romwe skirt
Gucci bag
Aldo shoes
Ottaviani necklace
Fendi sunglasses
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Love how you combined blue with red!
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Very glamorous and Parisienne chic outfit! Your hat and bag are fantastic!
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che bel look e per Instagram vabbè nessuno è perfetto ma sono dell'idea che è meglio avere meno seguaci ma reali piuttosto che tanti fasulli:P
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Ciao Fabrizia, complimenti per il completo molto elegante e sportivo allo stesso tempo. Auguri di una Santa Pasqua, un bacione a te e un abbraccio per la piccola Camilla, buon fine settimana, Angelo.
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