Instagram Stories è diventato un punto fermo nella strategia social di molti blogger, ed anche io nell'ultimo anno ho iniziato ad usarlo sempre di più. Penso che Instagram Stories sia uno strumento che rende molto più facile mantenere aggiornati i follower sulla propria vita pubblicando una storia piuttosto che creare l'immagine perfetta per il feed.
Penso che ci siano diverse cose interessanti da condividere con i follower usando le Storie, piuttosto che un post normale.
5 idee per creare contenuti interessanti nelle Instagram Stories
Dietro le quinte
Ovviamente la grande attrazione delle Instagram Stories è che puoi pubblicare momenti quotidiani, tutt'altro che perfetti ,senza preoccuparti della loro permanenza nel tuo profilo. Richiede davvero molto meno preparazione rispetto alla pubblicazione di un'immagine. Mi piace condividere piccoli retroscena della mia vita, del mio lavoro su IGS. È divertente vedere cosa succede dietro le quinte e sul set delle belle foto che vedo miei feed preferiti, quindi quando posso cerco di offrire dei contenuti di backstage ai miei follower!
Momenti di vita reale
Se usi il tuo account Instagram per il tuo brand o la tua attività, condividere alcuni contenuti non filtrati, come una reazione spontanea a qualcosa o un momento divertente della tua vita personale, può creare una connessione più personale con il tuo pubblico. Assicurati però di tenere in considerazione che molte persone seguono il tuo marchio perché amano la brand identity che hai costruito attraverso il tuo feed, quindi non esagerare!
Un veloce tutorial fai da te
Anche se i momenti spontanei e quelli di backstage possono essere interessanti, è anche bello avere qualcosa di tangibile da tutto quel tempo passato a guardare le storie. Pensaci: è molto più probabile che ti ricordino se gli dai qualcosa da cui essere ispirato o entusiasta. Ecco perché potrebbe essere interessante e utile condividere brevi tutorial fai-da-te, ricette o consigli divertenti e pratici.
Segreti lavorativi e consigli
Un'altra cosa molto interessante che potresti condividere con i tuoi follower sono alcuni dei tuoi segreti di lavoro. Ad esempio molti fotografi condividono il pre e il post del loro processo di editing. È divertente imparare qualcosa di nuovo o ottenere una visione dalle persone che ammiri senza perdere un sacco di tempo spulciando i post di blog.
Consigli di viaggio
Ultimo ma non meno importante, quando sei in viaggio, devi assolutamente condividere la tua esperienza con i tuoi followers! Uno dei motivi per cui i blogger di viaggio sono diventati così popolari su Instagram è che riescono a far vivere in prima persona le loro esperienze ai loro seguaci in viaggio con loro. Quindi quando viaggi, invece di riempire il tuo feed di fotografie e di spammare le bacheche dei tuoi follower con infinite immagini di tutta la tua avventura, la tua storia è il posto perfetto in cui condividere tutti i contenuti che vuoi.
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